A U.K. based brand that focuses on DIY art kits for kids and adults has its roots in India.
The work at hand was that of Brand Identity, Nomenclature, Product Portfolio and Marketing Communications.
I had the pleasure of providing invaluable support to Taba Kashi, a premium saree brand rooted in the vibrant culture of Benaras. Through meticulous brand research and mentorship, I helped them establish a unique tone and voice that resonates authentically with their audience.
My guidance also allowed Taba Kashi to pinpoint key focus areas for better market positioning, empowering them to refine their identity and effectively communicate their message, carving out a distinctive niche in the industry.
At Guzzardi, I leverage my expertise in brand management and consulting to conduct thorough research that boosted their brand recognition. By offering strategic insights aimed at increasing sales, I utilized my extensive experience to drive observable outcomes, helping the brand advance in a competitive landscape.
During my time at Future Brands, I played a pivotal role in transforming the well-respected Indian cosmetics brand, Blue Heaven. My responsibilities included re-branding, re-packaging, and resizing the portfolio, successfully elevating the brand from its traditional roots to a forward-thinking cosmetics powerhouse that caters to diverse consumer needs.
I also extended my influence into the digital sphere, contributing significantly to e-gaming and Fin-tech brands, which solidified my reputation as a dynamic force within the industry.
As a product expert, I assisted Lily Gardner, an online and retail jewelry emporium, in developing a robust product architecture. My insights into consumer preferences enabled them to effectively target their audience. Thanks to my guidance, Lily Gardner secured a strong foothold in the competitive jewelry market.
At Deeasjer, known for its handcrafted leather creations, I was instrumental in crafting their communication strategy. I meticulously planned and executed various initiatives, collaborating closely with the team to enhance brand awareness and engagement. I also set up their digital and social media platforms, ensuring a smooth transition into the online space. My expertise in brand management played a key role in establishing Deeasjer as a prominent player in the footwear industry.
As a passionate learner and brand researcher, I embraced freelance opportunities, collaborating with Michaela C. Wolf, a prominent figure in the luxury sector based in London. I conducted in-depth research and delivered actionable insights across diverse industries—from food to fashion—contributing to brand planning and strategy development.
In the fashion industry, staying ahead requires diligent trend forecasting to anticipate market shifts. I utilized my forecasting skills at Brand Edited, a retail intelligence platform, helping brands understand consumer behavior and market dynamics. This strategic approach enables brands to secure their footing in the industry.
I worked on trend projections for SS’15 with Fashion Forward Trends, contributing to the Trend Report through research, content creation, and insights. My involvement helped shape the direction of the fashion landscape.
